So, I’d heard of street teams before but never really knew what they were until a couple of weeks ago. I’ve done a bit of research into them and I have to admit, I’m starting to like the idea. It’s more than just a fan club, it’s a way to be a bit more interactive with fans and do some cool stuff. Except, there’s a little part of me that thinks – what if nobody signs up?
Talk about embarrassing.
Heart Shaped Bruise is engaging Wattpadders, to the extent that they’re eagerly awaiting new installments and I think that’s probably because it’s a bit more New Adult than Together Apart was. Not to mention, because of Smith *swoon*. But still.
And then I’ve got to come up with a name. Hmm. But it would be beyond cool. I’ve already got ideas about swag and having engaging fans is a massive motivator, if a bit scary. The fact is though, it’s not like the old days when you’d just get a boring newsletter every so often, fans expect more. They expect interaction and they’re happy and willing to shout about great books.
So. Latest addition to my to-do list:
Start a Street Team.
Name suggestions are more than welcome!
Natalie K. Martin 